Category: Snacks and baked goods
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Most shoppers do not know what is inside sliced bread. New YouGov research behind Biona’s Rye January campaign shows widespread confusion about additives and processing. The findings sharpen the commercial case for clean-label reformulation, fermentation-led baking, and simpler ingredient decks in mainstream loaves.
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Grupo Bimbo is buying Morocco’s Joy Food, via Spain subsidiary. The deal, disclosed via a Moroccan Competition Council filing, brings a local packaged bakery producer into Bimbo’s orbit as it builds out North African capacity and product range.