IN Brief:
- Cadbury Mini Eggs bags for Easter 2026 will use 65% certified recycled plastic, allocated through a mass balance approach.
- Small and large Easter Cadbury tablets will use 80% certified recycled plastic, while selected gift packs switch to recyclable cardboard handles.
- The packaging change extends recycled content across a high-volume seasonal confectionery range, covering roughly 134 tonnes of post-consumer recycled plastic this year.
Mondelēz International and Amcor have introduced higher recycled content packaging across parts of the Cadbury Easter range, with Cadbury Mini Eggs bags moving to 65% certified recycled plastic for the 2026 season. The change applies to the 31.9g, 74g, and 256g bag formats and is being allocated through a mass balance approach.
The packaging update goes beyond Mini Eggs. Mondelēz says small and large Easter Cadbury tablets will use packaging containing 80% certified recycled plastic, while the ribbon handle on the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle. The materials are supplied through Amcor’s AmFiniti Recycled Content platform, which uses post-consumer plastic waste as feedstock for new packaging.
The companies say the revised Easter range will source about 134 tonnes of post-consumer recycled plastic this year, equivalent to packaging for around 16 million seasonal tablets and 70 million Mini Eggs bags. That extends recycled-content packaging into a seasonal confectionery segment where barrier performance, pack integrity, and presentation still have to hold up under retail and logistics conditions.
The Mini Eggs packs will also carry a QR code linking to more information on the recycled content used in the packaging and Mondelēz’s wider packaging programme. The company says its broader targets include designing 98% of packaging for recyclability and providing clear recycling information by 2030, with 96% of its total packaging already designed to be recycled. The move gives recycled content a more visible role in one of confectionery’s higher-volume seasonal packaging formats.
