IN Brief:
- Plukon Food Group has agreed to acquire 100% of Avícola Moraleja, known as Avimosa.
- Avimosa operates across feed production, hatching, farming, and processing, with sites in Madrid and Toledo.
- The deal strengthens Plukon’s vertically integrated poultry platform in Spain as European protein supply consolidates.
Plukon Food Group has agreed to acquire 100% of Avícola Moraleja, known as Avimosa, expanding its vertically integrated poultry operations in central Spain.
Avimosa is based in the Madrid region and has core production facilities and operations in Madrid and Toledo. The business has more than a century of experience in the Spanish poultry sector and has developed into a fully integrated company spanning feed production, hatching, farming, and processing.
The company’s main corporate and processing site is in Moraleja de Enmedio, Madrid. Avimosa employs more than 250 people and generated revenue of €56m in 2025. Its customer base covers modern retail, traditional trade, and foodservice, with products including fresh poultry, eggs, and specialised poultry products.
Avimosa also holds Welfair Animal Welfare certification, reflecting the growing importance of welfare documentation and production standards in European meat supply. Poultry processors are competing on more than cost, cut specification, and distribution reach. Traceability, welfare, food safety systems, and customer-facing assurance are now central to supply contracts.
Through the acquisition, Plukon strengthens its position in the Iberian Peninsula and adds further control over local feed and poultry production. The group gains a regional platform with established processing capacity, farming links, and access to retail and foodservice channels.
The move follows a broader consolidation pattern across poultry and meat processing. Boparan’s completion of the Heidemark turkey acquisition after EU clearance showed similar pressure around poultry assets, where security of supply, operational scale, channel access, and integrated value chains are shaping deal activity.
Plukon already operates across poultry, fresh meals, salads, meal components, and alternative proteins. The group runs 41 facilities in seven European countries and recorded turnover of €4bn in 2025 with 12,000 employees. Avimosa adds regional depth in a Spanish market where local supply, proximity to customers, and channel coverage remain important.
Vertical integration carries particular value in poultry because production performance is shaped well before birds arrive at the processing plant. Feed quality, hatchery performance, farm management, welfare systems, transport, slaughter, chilling, cutting, packing, and distribution all affect yield, quality, shelf life, and customer service. Control over more stages of the chain can improve consistency, while also placing greater operational responsibility on the acquiring business.
Food safety and traceability add further pressure. Poultry processors operate in a category with tight microbiological controls, welfare scrutiny, veterinary oversight, and retailer audit requirements. Integrated businesses can give customers clearer documentation from feed and farming through to processing and distribution, provided systems are aligned and data can move reliably across sites.
The Iberian market gives Plukon a stronger southern European footprint while protein supply adjusts to inflation, changing consumption, and retailer expectations. Poultry has remained comparatively resilient against other meats because it is versatile, relatively affordable, and adaptable across fresh, value-added, foodservice, and prepared-meal channels. That resilience has made poultry assets attractive for groups seeking a balance of scale and growth.
Integration will determine how much value Plukon can extract from the deal. Avimosa has regional heritage, customer relationships, local farmer links, and production practices built over many years. Preserving that continuity while aligning systems, procurement, reporting, product development, and quality frameworks with Plukon’s wider European platform will be central to the transaction.
The current shareholders of Avimosa will support the transition after closing, helping maintain operational continuity. That will be important because disruption in poultry supply can quickly affect customer service, farm planning, processing schedules, and product availability.
The transaction gives Plukon more than additional Spanish volume. It adds an integrated business in a strategically useful region, with processing capacity, feed and hatchery links, and established market access. As European poultry groups continue to consolidate, competitive advantage will depend on connecting local supply depth with group-level investment, technical standards, and customer reach.
