Planet A launches no-added-sugar ChoViva

Planet A launches no-added-sugar ChoViva

Planet A has launched a new no-added-sugar version of ChoViva. The cocoa-free ingredient targets confectionery and bakery manufacturers balancing sugar reduction with cocoa volatility.


IN Brief:

  • Planet A Foods has expanded its cocoa-free ChoViva platform with a no-added-sugar formulation.
  • The ingredient is aimed at confectionery and bakery applications where sugar reduction must preserve taste, texture, and melt.
  • The launch reflects converging pressure from cocoa volatility, health positioning, and reformulation complexity.

Planet A Foods has launched ChoViva No Added Sugar, expanding its cocoa-free chocolate alternative into a formulation designed for confectionery and bakery manufacturers pursuing sugar reduction.

The German food technology company produces ChoViva using sunflower seeds rather than cocoa beans. The new formulation combines that cocoa-free base with a recipe intended to preserve familiar chocolate-style taste, texture, and melt while helping manufacturers develop reduced-sugar products.

Confectionery and bakery producers are working in a more complicated reformulation environment than the sugar-reduction programmes of a decade ago. Sugar reduction remains a core development priority, but it is now linked to affordability, indulgence, nutrition claims, sensory acceptance, and ingredient security.

Removing added sugar from chocolate-style applications is particularly difficult because sugar contributes more than sweetness. It provides bulk, crystallisation behaviour, mouthfeel, texture, and process stability. Replacing it can affect viscosity, sweetness profile, aftertaste, heat behaviour, water activity, and the final eating experience.

ChoViva No Added Sugar is designed for products that need to reduce sugar without moving away from indulgent formats. That gives it potential use across bars, coatings, bakery inclusions, snack toppings, filled products, biscuits, and dessert applications where chocolate-style sensory performance remains commercially important.

The cocoa-free base adds another industrial dimension. Cocoa prices and availability have become a more material risk for manufacturers, with climate pressure, crop disease, origin concentration, and sustainability compliance all affecting the category. A sunflower-seed-based alternative does not replace cocoa in premium chocolate, but it gives manufacturers another route for products where chocolate-like flavour, colour, and melt are more important than strict chocolate identity.

Sweetener reformulation is also becoming more nuanced as changing appetite patterns, portion control, and GLP-1 use alter expectations around sweetness and satiety. Reduced-sugar products cannot rely on a simple substitution model when consumers may be more sensitive to lingering sweetness, bitterness, or imbalance. Successful reformulation depends on the entire matrix, not the replacement of one ingredient.

No-added-sugar chocolate-style ingredients sit directly inside that challenge. They need to work through processing, remain stable in storage, and deliver acceptable sensory performance across product formats. Bakery applications add further complexity because heat stability, fat migration, water activity, dough interaction, and post-bake texture all influence product quality.

Confectionery brings its own demands around melt profile, snap, gloss, coating behaviour, and filling compatibility. A reduced-sugar ingredient that works in a coating may not work in a moulded product, and a bakery inclusion may need different thermal and textural behaviour from a bar or filling.

Cocoa alternatives were once treated mainly as sustainability concepts. They are now being evaluated as tools for cost management, formulation flexibility, and supply resilience. Conventional cocoa remains central to chocolate manufacturing, but manufacturers are building more options into ingredient architecture, using alternatives where strict chocolate designation is not essential and where product economics justify a different approach.

ChoViva No Added Sugar broadens Planet A’s use case across health-led reformulation and commodity-risk exposure. That combination is likely to become more common across confectionery and bakery as manufacturers try to protect indulgent products while navigating sugar pressure, cocoa volatility, and a tougher consumer value environment.


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